Brand Director

First Brand Director, brought in to build the brand and marketing capabilities needed to support the company's next stage of growth.

Led a complete rebrand and expanded the role of brand across the funnel — from positioning and product marketing to content, digital, events and customer storytelling. Built an integrated approach that made complex engineering technology more relevant to priority industries and helped support approximately 75% year-over-year growth.

Video
Brand Video

I created this brand video to highlight nTop with our new creative look. Used minimal external resources leveraging existing creative assets.

New Website

We required a brand-new website to effectively present our company and its products, reflecting our new name and branding while helping drive our exponential growth. With a focus on both branding and performance marketing, we optimized the site for compelling storytelling and improved conversions.

Leadership Podcast
CEO and Customer

Coordinated and executed a podcast with a key customer and my CEO on a leading trade media podcast.

Product Guide

We developed these key industry guides to tackle significant industry needs, which then formed the foundation for our integrated marketing initiatives.

Press Conference Media

For a major product release, I secured positive coverage across key engineering and manufacturing trade media, including DEVELOP3D and TCT, through nTop’s first press conference. The coverage went beyond the announcement, highlighting the significance of the technology and reinforcing nTop’s position as an innovator in advanced engineering design.