Scott Cocking
Global Marketer
Hired to bring integrated DTC marketing expertise into B2B environment as a associate director of brand marketing. Quickly evolved role from being siloed to become a key part of global marketing team for companion animals. Expanded my marketing experience to include product marketing responsibilities in multifaceted aquaculture segment.
01
Portfolio Brochure
Equine
My team had to rationalize our product portfolio after several acquisitions with a marketing piece that demonstrated our market leadership with a comprehensive and structured way that highlighted our products and services.
02
Promo Video
Pet Owner Platform Video
This was a video that helped us launch our first pet owner website for Merck Animal Health/MSD Animal Health.
03
Training Courses
Pet Diabetes
My team developed this training for vet techs to help them better understand how to treat pet diabetes. Used across many countries.
Click here for website
04
Recap Video
Customer Event
I l was responsible for creating a key customer event in Brazil that brought our customers together for an educationally focused event that drove towards the benefits of our key existing and new products.