Scott Cocking
Global Marketer
Led global marketing and brand initiatives within a multibillion-dollar animal health business, translating global strategy into commercial execution across markets.
Developed positioning, launches, campaigns, and marketing programs deployed across 70+ markets, connecting global brand strategy with local execution. Work included the launch of BRAVECTO, which grew from a new entrant into a major global brand with $500 million in sales its first year, as well as portfolio and category initiatives across companion animal and aquaculture businesses.
01
Bravecto Global Launch
Bravecto was a scientifically complex innovation entering a highly competitive category. I helped convince a technically driven organization that we needed a simple, differentiated idea that could resonate with veterinarians while also connecting with pet owners, as Merck made one of its first major consumer marketing pushes.
One dose, 12 weeks of protection became the foundation of an integrated global campaign that took Merck from a non-player to category leader, generating hundreds of millions in sales.
02
Promo Video
Pet Owner Platform Video
This was a video that helped us launch our first pet owner website for Merck Animal Health/MSD Animal Health.
03
Training Courses
Pet Diabetes
My team developed this training for vet techs to help them better understand how to treat pet diabetes. Used across many countries.
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