Scott Cocking
Marketing Director
Hired to bring marketing expertise to position B-Corp sustainable high-performance builder for market leadership and exponential growth. As the first marketing lead, I expanded marketing to create first omnichannel, full funnel marketing including PR, branding, performance marketing, social, influencer and content strategies
01
Sponsored Content
Dwell Magazine
I worked with Dwell's editorial team to tell the story of our hurricane-resistant homes in a way that would resonate with the Dwell audience. With improved photogaphy and a house that hit at the heart of the Dwell aestheric, we increased converstions from our historical underperforamnce to beating all the Dwell benchmarks by up to 100%.
02
Explainer Video
Hurricane Resistence
I created this animation video to visually illustrate the technical factors that make our homes resistant to hurricanes. Besides serving as an essential marketing tool, it also proved valuable for our media outreach. I utilized cost-effective external creative resource for this project.
03
Media Coverage
Inside Edition
We were contacted by Inside Edition for this segment on hurricane resistant homes. It ran during a major hurricane in Florida, generating great social media engagement on their YouTube page.
04
Media Coverage
The New York Times
The New York Times contacted us to be a part of this article on leading companies building climate resistant homes.
05
Award Winner
DOE ZERO Award Grand Winner 2021
Although we had previously won a DOE Zero Energy Award, we lost points because of our marketing shortcomings. Thanks to my enhanced marketing efforts, we were recognized as a Grand Winner in 2021.