Scott Cocking
Marketing Director
First Marketing Director, brought in to build an integrated marketing engine for a business driven entirely by inbound demand.
Connected brand, digital, content, PR, and lead generation across the full funnel, turning Deltec's leadership in resilient and sustainable building into measurable commercial performance. Organic traffic doubled, average size increased 23%, average selling price increased 34%, and the company achieved its strongest sales performance since 2008, supported by national coverage including The New York Times, The Washington Post, and AP.
01
Sponsored Content
Dwell Magazine
I worked with Dwell's editorial team to tell the story of our hurricane-resistant homes in a way that would resonate with the Dwell audience. With improved photography and content that hit at the heart of the Dwell aesthetic, we increased conversions from our historical underperformance to beating all the Dwell benchmarks by up to 100%.
02
Explainer Video
Hurricane Resistance
I created this animation video to visually illustrate the technical factors that make our homes resistant to hurricanes. Besides serving as an essential marketing tool, it also proved valuable for our media outreach. I utilized a cost-effective external creative resource for this project.
03
Media Coverage
Inside Edition
We were contacted by Inside Edition for this segment on hurricane resistant homes. It ran during a major hurricane in Florida, generating great social media engagement on their YouTube page.
04
Media Coverage
The New York Times
The New York Times contacted us to be a part of this article on leading companies building climate resistant homes.
05
Media Coverage
Associated Press
Successfully introduced resiliency as a sustainability issue, broadening our market and providing leadership in the space.