Scott Cocking
Marketing Director
Hired to bring marketing expertise to position B-Corp national and international prefab builder for market leadership and exponential growth. As the first marketing lead, I expanded marketing to create first omnichannel, full funnel marketing including PR, branding, performance marketing, social, influencer and content strategies
01
Explainer Video
Build Process
This is an explainer animation I did to help explain the full building process and what Deltec as prefab manufacturer and their local builder did to help our customers understand the full process. I worked with the sales team to ensure this helped them in the sales process.
02
Explainer Video
Hurricane Resistence
I developed this animation video to visually explain the technical reasons our homes were hurricane resistant. Beyond a key marketing asset, was also very useful for our media outreach. I used a cost effective outside resource.
03
Media Coverage
Inside Edition
We were contacted by Inside Edition for this segment on hurricane resistant homes. It ran during a major hurricane in Florida, generating great social media engagement on their YouTube page.
04
Media Coverage
The New York Times
The New York Times contacted us to be a part of this article on leading companies building climate resistant homes.
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05
Blog Posts
Biophilic Design
I wrote these series of blog posts to incite interest in a building trend that allowed my sales team to talk about our product benefits in an elevated and interesting way. It ranged from the theoretical to the practical to the specific application with Deltec Homes. We also incorporated themes in our sales channel webinars.
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